Bet254 might have a somewhat unusual name, but despite the esoteric branding the site has become one of the largest players in online sports betting. It has a wide offering of sports, games and other events to place bets on, but particularly excels when it comes to horse racing. Bet254 claims to be the ‘Derby Kings’ and given the range of bet types, events and offerings they have available it’s hard to dispute this.


Bet254 offers bets on all the major sports, so whether you’re a fan of Soccer or Kenyan Football, Golf or Darts, Motor Sports or Boxing, Union or League Rugby, they have you covered. There’s even non-sports options, such as the ability to bet on politics, celebrities, television shows, business events and more.

Live betting is also available, so you can watch events while placing bets. There’s plenty of games available including international soccer, Kenyan baseball, Hockey and Basketball – among others. If you haven’t experienced in-play betting, it offers you the chance of making good money if you can react to changing in the game before the house and other bettors – so give it a shot.


Whenever you sign up for a site it’s a good idea to search for a bonus code, that’s why you’re here after all, and thankfully there’s some great Bet254 promo codes available. First up is their 100% bonus on your first deposit, which will match your stake up to 10,000 KSh. More money can be made from the Racebook rebate scheme that offers a weekly rebate on every bet placed on the Racebook – win or lose. There’s even a 100% free bet for new players on offer.

Players can earn significant bonuses for telling their friends about Bet254. Spreading the work can give up a 20% bonus worth up to 10,000 KSh for each player they refer, so if you’re planning on making a big bet it’s a good time to organise a party for the next sporting event where you can sign your mates up to earn your bonus. There’s also more offers available for those who venture outside the sports betting section of Bet254 into their poker and casino offerings – such as a 100,000 KSh bonus for singing up to their poker section.


Deposit methods at Bet254 include credit and debit cards, bank transfer as e-wallet services such as Entropay, BillPay and Interac. Withdrawals of winnings can be made by Visa card, check sent via a courier or for the fastest payout direct bank transfer.

Support is available via telephone and email, with customer service reps working around the clock, allowing you to talk to someone even if you’re betting in the middle of the night. Bet254 has a great reputation for customer support.

Bet254 has made great efforts to keep their site and business secure, and they’ve been online since 1994 giving them significantly more experience than your average betting site. They have online gambling licences in several countries, including Kenya. Their site is based on a .eu domain, to avoid over zealous takedown attempts by Kenyan authorities while Kenyan players are only allowed on a separate site known as Bovada, keeping the main site and worldwide players safely separate from any Kenya legal action.